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People in mid-life most pessimistic about ageing, new research reveals

Our new report, 'Reframing ageing', finds that people in their 50s and 60s are most likely to feel negative about ageing. It builds on previous research to better understand public attitudes towards ageing and older age.

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Bird's eye view of people in a square

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The places we live in play an important role in how we age – but there's no one-size fits all approach. Different localities have distinct assets and challenges. By taking these into account, we can generate solutions that work for us all.
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Many high street retailers are overlooking the growing over 50s market for easier to use homewares, appliances and fittings, new consumer research suggests.
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This report offers examples of good practice and recommendations for organisations that deliver services to users and help digitally excluded people with skills training.
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New report highlights the challenges faced by over 50s workers with health conditions, highlighting that many people struggle as a result of poor line management.
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This online, interactive report captures a snapshot of how people in the UK are ageing today, while looking at past trends and our prospects if action isn't taken.
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As the COVID-19 pandemic continues to impact us all, Ageing Better remains as committed as ever to its mission of improving later lives.
Age-positive images

The Centre for Ageing Better has launched a free library of positive and realistic images of people aged 50 and over.

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Upcoming and recent events

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In this webinar hosted by the Good Home Inquiry we will examine how a digitally connected home supports  and enhances a good home and how we ensure more people are connected in ways that work for them in their existing homes.
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Following new research by the IFS, this live-stream explored some of the challenges older workers and jobseekers might face when the furlough scheme is wound down.
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How can I get started with developing an Age-friendly Community? This half-day training will explore how communities can embed an Age-friendly Communities approach, taking you through the first stage of the Age-friendly Communities Framework.
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How has the COVID-19 pandemic affected digital skills training for older adults?
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This webinar launched our report, which explores how we can better meet the needs of older adults through inclusive design.
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This webinar looked at how imagery shapes and reinforces negative attitudes to ageing, and explored current efforts to depict older age in a more positive and realistic light.