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Ageing Better's response to the COVID-19 pandemic

As the COVID-19 pandemic continues to impact us all, Ageing Better remains as committed as ever to its mission of improving later lives.

On this page, we've curated some of our key content related to the coronavirus pandemic and its implications for society and those in or approaching later life.


Ageism is not just a UK issue, in fact the United Nations has recognised this as an international one with them highlighting the importance of older people in society.

The evidence so far shows that younger workers are likely to be hit hard by the economic fallout of coronavirus. But the devastation is likely to hit all ages - with particularly long-lasting consequences for older workers.

Since the start of the COVID-19 pandemic many of us are relying on technology a lot more but not everyone has access to these tools to support their daily living and wellbeing at home.

Ageing Better has been working with national organisations, local authorities and age-friendly communities to better understand the implications the coronavirus crisis has brought about.

Far from being a 'great leveller', the coronavirus pandemic has laid bare huge health inequalities in the UK.

With the threat of COVID-19 taking hold, more people will be spending a considerable amount of time in self-isolation, but there are ways people of all ages and ability can keep active through a variety of exercises.

An estimated 10 million people live in a poor-quality home that risks their health, nearly one fifth of all homes.

The COVID-19 control measures meant that, overnight, anyone who could work from home was asked to do so. For many businesses and employees, this would be their first experience working from home.

Retailers and marketers have a clear role in stimulating demand for inclusive products by highlighting to consumers why certain products are easier to use and helping them identify products that better meet their needs.

Our response to the news

New data from Ipsos MORI and the Centre for Ageing Better suggests that the coronavirus crisis risks creating a 'lost generation' of retirees facing poor health and financial insecurity in retirement.

New ONS figures today show that 3.4 million key workers are over the age of 50, making up almost a third of all key workers. An estimated 130,000 key workers are over the age of 70.

Related publications

Despite profound changes to the age structure of our society, ageism is still rife. This report looks at the role and impact of language and stereotypes in framing old age and ageing in the UK.

This research highlights a need for a fundamental re-think of digital inclusion policy and practice for people in later life.

Case studies and stories

Computer screen

David's voice - Getting back into work during COVID-19

David, 56, had a twenty-year career as a high-profile trade union official. But after he left work to care for his partner in 2010, he’s struggled to get back into work.


How Leeds is utilising virtual coffee mornings during the COVID-19 pandemic

The Cross Gates & District Good Neighbours' Scheme CIO in Leeds have moved their services online during the COVID-19 pandemic which has brought challenges and opportunities in equal measure.

Open laptop.

Maureen's voice - Getting online during the COVID-19 pandemic

For many in later life getting online can be quite a daunting prospect, but 83-year-old Maureen has taken up the challenge and shown how important it can be.

Find out more

We've gathered some examples and resources from age-friendly communities in response to COVID-19.

This Areas of Research Interest (ARI) document summarises some of the key research questions in relation to the coronavirus pandemic and the implications for those aged 50 to 70.

We held an interactive webinar exploring how age and ageing is discussed and represented across society

For Volunteers' Week 1-7 June 2019, we held an interactive webinar on Age-friendly and inclusive volunteering.