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Don’t talk to me about boomers: exploding the myth of adult generations

Many people oversimplify when they talk about age cohorts like ‘baby-boomers’ and ‘Gen X-ers’, which can lead to misconceptions about how people of ‘a certain age’ think and behave.

Older men in a choir

Kate Downer, Research Director at Breaking Blue Research, explores different ways of segmenting across ‘micro-generations’ to get a clear picture of later life.