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Respect and social inclusion

One of the eight domains of age-friendly

Feeling valued and respected is important for older people from all backgrounds.

Two women sitting on a bench in Macclesfield

The World Health Organisation (WHO) advises that an age-friendly community includes education about ageing, intergenerational activities and respectful and inclusive services

Why is this important?

While people in their 70s are more satisfied with their lives than any other age group, 60% of people over 50 don’t think that older people get enough respect in society. Older people report experiencing conflicting types of behaviour towards them. Many feel they’re respected while others experience lack of consideration.

Evidence

Ipsos Mori report
This report looks at our ageing societies and their challenges and opportunities. The media have obsessed about ‘Millennials’ as disruptors, but in fact ageing – which will affect every generation – is having even larger effects.

The Missing Billions: the economic cost of failing to adapt our high street
This report by ILC-UK looks at barriers to consumption in later life, and how best to address them to increase spending amongst the over 50s.

Age Friendly Business: valuing and including older consumers in supermarkets and service industries
This report by Age UK highlights the key difficulties many people in later life face, positive experiences and tips for businesses to better include and support older customers.

UK Resources

Age-friendly Belfast Intergenerational Guide and Toolkit
Information and practical advice for organisations to plan, run and evaluate their own intergenerational projects.

Generations Together
An online hub from the Older People’s Commissioner for Wales and the Children’s Commissioner for Wales bringing together resources to highlight the benefits of intergenerational activities and support those looking to set up a project in their community.

Generations United
A report featuring eight intergenerational projects in Leeds.

Bristol Ageing Better
A toolkit for local businesses who want to be more age-friendly created by Bristol Ageing Better.

Briefing: Inclusivity and ageing
The Ambition for Ageing Equalities Board in Greater Manchester has launched a new briefing titled 'Working Inclusively to Make Communities Age-Friendly'. The briefing asserts that equality, diversity and inclusivity are core to understanding and reducing social isolation, and emphasises key ways to embed inclusion in building Age-friendly Communities 

Age-friendly in practice
Link to content
Age-friendly training

Age-friendly case study: Improving services for older customers

How Age UK Isle of Wight developed training to help service providers become more age-friendly.
Read about the next domain
Family butcher

An age-friendly community provides options for people in later life to contribute back to it.