We want to shift the overwhelmingly negative narrative that exists around ageing and help to tackle age discrimination in all its forms.
NHS and healthcare
We want to see a greater focus on prevention and early intervention, driven by the NHS, to enable to reach later life in better health.
Preventing ill-health
We want people to remain healthy and independent for longer, reducing their need for health and social care as they grow older.
Strength and balance
We want people to be supported to maintain their muscle strength and balance as they grow older, helping them to remain healthy and reducing their risk of disability and falls.
Healthy ageing
We want people to be able to make the most of their later life by living in good health.
Skills and training
We want workers to have continued opportunities for development and training across their working lives.
Retirement
We want employers to support older workers in thinking about and preparing for retirement.
Age-friendly employers
We want workplaces to be age-friendly and inclusive of older workers.
Health at work
We want to see people remaining in work for as long as they want and are able to, with support to manage health conditions.
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