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Is the advertising industry anti-ageing?

Age-inclusive advertising would benefit both older consumers and advertisers, but the industry is failing to realistically represent an important demographic.

Ageing advertising

In this blog, Dora Buckle discusses how Transport for London’s ‘Diversity in Advertising’ competition is a positive step forward for age-inclusive advertising and other advertisers should follow their lead to tackle ageism in the advertising industry.

Ageing Better
Communications and Programme Intern