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People in mid-life most pessimistic about ageing, new research reveals

Our new report, 'Reframing ageing', finds that people in their 50s and 60s are most likely to feel negative about ageing. It builds on previous research to better understand public attitudes towards ageing and older age.

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Bird's eye view of people in a square

Featured content

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Group of joggers

Dr Carole Easton OBE to stay on as Chief Executive

News
Centre for Ageing Better
29 Jul 2021
Carole, who has had an extensive career in the voluntary sector, will be staying on as Chief Executive for the next year.
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A pair of people walking by a church

Transforming places for later lives: Localities strategy 2021

Blog
Natalie Turner
14 Jul 2021
The places we live in play an important role in how we age – but there's no one-size fits all approach. Different localities have distinct assets and challenges. By taking these into account, we can generate solutions that work for us all.
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Older woman sitting by a table in her home

Retailers failing to cater for the growing over 50s market

News
Centre for Ageing Better
13 Jul 2021
Many high street retailers are overlooking the growing over 50s market for easier to use homewares, appliances and fittings, new consumer research suggests.
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COVID-19 and the digital divide

COVID-19 and the digital divide: Supporting digital inclusion and skills during the pandemic and beyond

Publication
Centre for Ageing Better
6 Jul 2021
This report offers examples of good practice and recommendations for organisations that deliver services to users and help digitally excluded people with skills training.
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Group of older people exercising outdoor

The State of Ageing in 2020

This online, interactive report captures a snapshot of how people in the UK are ageing today, while looking at past trends and our prospects if action isn't taken.
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Empty house

Ageing Better's response to the COVID-19 pandemic

As the COVID-19 pandemic continues to impact us all, Ageing Better remains as committed as ever to its mission of improving later lives.
Age-positive images

Age-positive image library launched to tackle negative stereotypes of later life

Centre for Ageing Better
7 Jan 2021

The Centre for Ageing Better has launched a free library of positive and realistic images of people aged 50 and over.

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Who we are

About us

Upcoming and recent events

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Good Home Inquiry

How does digital connectivity support and enhance a good home?

Event
In this webinar hosted by the Good Home Inquiry we will examine how a digitally connected home supports  and enhances a good home and how we ensure more people are connected in ways that work for them in their existing homes.
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Building work

Understanding the changing patterns of work at older ages

Event
Following new research by the IFS, this live-stream explored some of the challenges older workers and jobseekers might face when the furlough scheme is wound down.
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View of shoppers at a street market. Two older women having a conversation

Developing Age-friendly Communities

Event
How can I get started with developing an Age-friendly Community? This half-day training will explore how communities can embed an Age-friendly Communities approach, taking you through the first stage of the Age-friendly Communities Framework.
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Image of a digital skills workshop: an older woman is being taught to use her smartphone by a digital skills volunteer

Digital skills to connect

Event
How has the COVID-19 pandemic affected digital skills training for older adults?
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Bathroom with level shower and accessible lever taps

The missing market – how can we each better meet the needs of over 50s consumers?

Event
This webinar launched our report, which explores how we can better meet the needs of older adults through inclusive design.
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Older painter

Putting age in the frame

Event
This webinar looked at how imagery shapes and reinforces negative attitudes to ageing, and explored current efforts to depict older age in a more positive and realistic light.