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Doddery but dear? A webinar examining age-related stereotypes

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We held an interactive webinar exploring how age and ageing is discussed and represented across society

Doddery but dear? A webinar examining age-related stereotypes

The number of people aged 65 and over will increase by more than 40% within 20 years.

Despite these profound changes to our society, ageism is still rife. Stereotypes about older people are almost always more negative than they are positive, and one in three people within the UK report experiencing age prejudice or age discrimination. These stereotypes and attitudes are shaped, reflected and reproduced in the language that we use, both in terms of our everyday lives and in a range of different contexts such as the media and policy.

This webinar followed the launch of a review of what we know about ageism, commissioned by the Centre for Ageing Better and conducted by Dr Hannah J Swift and Ben Steeden, School of Psychology, the University of Kent. The review summarises existing research about the role and impact of language and stereotypes in framing old age and ageing in the UK.

The webinar covered the review’s key findings and Ageing Better’s new area of work, which explores how age and ageing is discussed and represented across society.

Speakers:

  • Dr Hannah J Swift, School of Psychology, the University of Kent
  • Emma Twyning, Head of Communications, the Centre for Ageing Better

Watch the webinar

Doddery but dear

View the slides