Claire heads up the Anti Ageism campaign team working in a job share (Mon-Wed) with Lizz Lewis.
Claire heads up the anti-Ageism campaign team which is currently designing a national social change campaign to shift attitudes towards age and ageing. The campaign is a key part of the Age Friendly Movement, a growing UK movement affiliated to the World Health Organisation.
Claire has worked in both the Government and third sector leading behaviour change campaigns including FRANK, Be Clear on Cancer, Anti-smoking as well as for Time to Change a campaign designed to change how we think and act about mental health.
Claire joined Ageing Better in September 2022.