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How can business meet the Grand Challenge on Ageing?


The King's Fund
11-13 Cavendish Square
United Kingdom

Date and Time:

We held a breakfast debate that explored the opportunities that the ‘grand challenge’ of an ageing population present today. With keynote speaker: Caroline Dinenage MP

This is the fourth event in our Breakfast event series to discuss and debate the topic of ageing. We want this series to bring together a wide range of people who are interested in the big issues related to ageing to raise the debate and start talking about ageing in a productive way.

How can business meet the Grand Challenge on Ageing?

People in their 40s, 50s and 60s can expect on average to live into their 80s and beyond. By 2026, there will be almost 2 million people aged 85 and over, an increase of nearly 25% from 2016. So what does this mean?

In this breakfast debate we discussed what the business opportunities are and what needs to change to enable people in mid-life to age well and remain productive members of society in later life. We explored:

  • Whether more products and services could be designed to be inclusive and meet the needs and aspirations of older consumers
  • Are the products and services reaching consumers, and how marketing and retail may need to adapt to the changing market
  • What are the barriers to scaling these products and services, and what needs to happen if the UK is to be a global leader in these markets?
  • What the role of government might be? 

We are delighted that Caroline Dinenage, Minister of State for Care at the Department of Health and Social Care, gave the keynote address at this event.

  • Keynote speaker: Caroline Dinenage, Minister of State at the Department of Health and Social Care
  • Chair: Anna Dixon, Chief Executive, Centre for Ageing Better
  • Sarah Weir, Chief Executive, Design Council
  • Lance Batchelor, CEO, Saga
  • Huw Edwards, Public Affairs Director, ukactive

Live stream

The event was live-streamed on our YouTube channel from 9:00am on 24 October 2018.

Event overview

  • Date: Wednesday, 24 October 2018
  • Arrive: 8:30am (complimentary refreshments and light breakfast available)
  • Start: 9am
  • Finish: 10:30am