Head of Ageism Campaign (Maternity cover)

The Centre for Ageing Better is a charitable foundation funded by The National Lottery Community Fund and part of the government’s What Works Network.
 
Everyone has the right to a good life as they get older and our whole society benefits when people are able to age well. But far too many people face huge barriers, and as a result are living in bad housing, dealing with poverty and poor health and made to feel invisible in their communities and society. 
 
The Centre for Ageing Better is pioneering ways to make ageing better a reality for everyone. Its key areas of work include challenging ageism and building a nationwide Age-friendly Movement, creating Age-friendly Employment and Age-friendly Homes.
 
We are striving to create an organisation that reflects our society and the communities we serve. A workplace where everyone feels empowered and where diversity of background and thought is celebrated. We know there is more work to be done and are committed to continuing to improve our practice around Equality, Diversity, and Inclusion. 
 
We very much welcome applications from minority groups and those underrepresented in our workforce. This especially includes people from Black, Asian and Minority Ethnic backgrounds, LGBT+ people, and Disabled people.
 
We are a Positive Action employer, therefore in recruitment where two candidates are ‘as qualified as’ each other, we will favour a candidate from any group identified as currently underrepresented in our team based on protected characteristics as outlined in the Equality Act 2010.

Head of Ageism Campaign (Maternity cover)

• Maternity cover 
• Salary £58,807 per annum 
• Full-time (37.5 hours a week, 4 days minimum) 
• Flexible working options will be supported.
• Central London Office and Hybrid working

We offer a pension scheme with employer contribution up to 10%, in addition you’ll receive 28 days holiday plus bank holidays (pro-rata), 24-hour access to a comprehensive employee assistance programme, cycle to work scheme and season ticket loan scheme and other benefits.

The Centre for Ageing Better launched the first ever campaign focusing on ageism in January 2024. 

Ageism is the most widespread form of discrimination in the UK. And it will impact us all at some point, particularly as we get older. Ageism affects how society sees older people: they’re often reduced to offensive stereotypes, patronised, or treated as a burden. And it even affects how we see ourselves. As the years progress, we start to believe what we read, see and hear, and come to think that we’re ‘past it’.

The Head of Ageism Campaign (Maternity cover) plays a key role in a small team responsible for planning and delivering a nationwide public-facing campaign to bring an end to ageism in England. The public-facing campaign is one strand of a wider ‘age-friendly’ social movement aimed to make people think, feel and act differently about ageing, which will work on a number of levels and with a range of different audiences.

Under the direction of the Director of Communications & Policy and supported by an expert external consultant, this role is responsible for planning, delivering, measuring and iterating campaign activities that lead to measurable changes in attitudes and behaviour amongst the public.

The campaign will position Ageing Better as a thought leader and expert on ageism in England and mobilise the public and stakeholders around key activity and campaign moments, working at a national, regional and local level. 

The postholder will jointly manage a creative agency to deliver phase two of our mass marketing campaign, ‘always on’ activity, and a moment of collective action once a year for warm audiences and ambassadors for the campaign.

You are a passionate and committed campaigner, determined to create societal change. 

You will have excellent experience in campaigning techniques and communications, with first class writing skills. You will understand how to influence the public and move people along a behaviour/attitude change journey. 

You will be comfortable working across the full marcomms mix and using different channels and platforms to reach audiences. 

You will have great project management skills and will love keeping a project on track. 

To apply please submit a completed Application Form in Word format (NO CVs) and Equality and Diversity Form to [email protected]

Please address in your supporting statement how you meet the person specification for the role as fully as possible to demonstrate why you should be shortlisted for interview for this post. 

Failure to do so will result in your application being automatically rejected.

The closing date for this role is 11:59pm on 3 May, with in- person interviews to take place during week commencing 13 May.