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Range of free-to-use ‘age-positive’ icons launched to replace stereotypical symbols of ageing

We've released a suite of icons, freely available for public use, as alternatives to symbols commonly used to represent ageing and older people.

Icon of older pair of people dancing

SwaG Design won the chance to design the new icon range with their ‘dancing couple’ design, which was a reimagining of the famous road sign featuring hunched-over stick person crossing the road.