Ageism affects people of all ages, but it can limit people’s lives profoundly as they get older. We want society to view older age in a much more positive and realistic way.
We want people to be supported to maintain their muscle strength and balance as they grow older, helping them to remain healthy and reducing their risk of disability and falls.
The Big Lottery's ten year endowment allows Ageing Better to support a good quality of life in later life and promote the benefits of an ageing society.