The Good Home Inquiry is an evidence-based analysis of England’s housing policies to determine the causes of, and solutions to, the poor quality of so much of our housing.
At the Centre for Ageing Better we have been undertaking a research project to understand how retailers and consumers think about ‘inclusive’ products and how they need to be created with clear consideration of the needs of the majority of the population.
Retailers and marketers have a clear role in stimulating demand for inclusive products by highlighting to consumers why certain products are easier to use and helping them identify products that better meet their needs.
We want more retailers to bring inclusively designed home products to the market, such as eye-level ovens and walk-in showers, that work for all of us at every age.
Invitation to Tender: Inclusive products in the home: Understanding mainstream retail markets
We are commissioning phase one of a two phase project that aims to develop insight into the attitudes and understanding of retailers and consumers towards inclusive design.