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Ageing in society

We want to help society respond positively and constructively to the demographic age shift, which will see one in four of us aged over 65 in the next 20 years.

Two women outside together

Our work helps different parts of society respond to our ageing population and the opportunities our longer lives bring. As part of this we want to change the overwhelmingly negative societal narrative that exists around ageing.

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Ageism

Inequality

Life expectancy

Pensions

Global ageing

Innovation in ageing