To achieve our vision of better later lives, we focus on four priorities:
Our priorities are what people say matters most to the quality of their lives. We know that one of them alone can't achieve the impact we need and that progress on one of these leads to improvement in the others.
We also work across a number of wider issues that underpin our four priorities and are woven into our work to improve later lives.
While we want a society where everyone enjoys a good later life, we focus particularly on people who are at risk of missing out, such as those on low incomes and those more likely to experience health problems.
We know that planning and preparing is important if we are to have the kind of later life that we want. That’s why our focus is on those currently approaching later life, aged approximately between 50 and 70 – a group that makes up almost a quarter of the entire population.
We also know that there are now more people online in later life than ever before and that the internet is increasingly becoming the main way of connecting us with other people, services and information.
Our research into the factors of a good later life, completed in partnership with Ipsos MORI, helped us identify the key areas of focus for our subsequent work.