Age-inclusive advertising would benefit both older consumers and advertisers, but the industry is failing to realistically represent an important demographic.
In light of the COVID-19 outbreak, articles that celebrate a ‘cull’ of the elderly remind us to think more carefully about our attitudes towards ageing.
Many older Black men are faced with the reality of the double jeopardy of ethnic inequalities and ageism. However, these issues are often unseen, unknown and unsupported.
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