This report looks at the language used by government, the media and social media, advertising and ageing-focused charities in relation to the topics of age, ageing and demographic change.
Michelle, in her 60s, reflects on her time spent in America where she was inspired to become more vocal by the Black community before coming back to the UK to take up higher education opportunities and raise her children.
Shirley, 60, from Essex talks about her Windrush heritage, the contributions the Afro-Caribbean community has made to the UK and life in Britain as she approaches later life.
We've launched a competition to design ‘age-positive’ icons to replace the negative symbols that commonly represent people in later life, such as ‘hunched-over stickmen’.
Ageism is not just a UK issue, in fact the United Nations has recognised this as an international one with them highlighting the importance of older people in society.